5 Ways to Quickly Improve Your Locksmith Business Website
Locksmiths may seem like the last industry that would need to worry about what is happening online. But, almost every single customer gets online when looking for a locksmith—even if it is just to find the right phone number.
Your website is the single most important marketing asset you have. The best way to grow your business is to improve the way your website attracts potential customers and the way it converts those visitors into paying customers.
Here are five changes you can make to your website that will help increase your business’s profits.
Improve Load Time
The internet has made us all impatient. We want information immediately. If your website takes too long to load, you are losing customers. Google says that 53% of mobile users give up if a website takes longer than 3 seconds to load. If you have a slow website, you are losing half of your potential customers before they’ve even seen your website.
If your site is slow to load, work with a professional to fix it as soon as possible.
Make it Easy to Find your Phone Number
You already know that many of your customers are in an emergency situation. Make sure it is easy for people to know how to call you. Your 24-hour phone number should be prominently displayed on the first page of your website. It should be anchored so that when people scroll down the page, they always see your phone number.
Most of us are already multitasking while surfing the net. When you add the stress of being locked out, people don’t have the ability to find your phone number.
If you want more customers make it as easy as possible to contact you.
Easy to Read Text
People are coming to your site because they have a problem. They need to know that you can solve that problem for them. The text on your website should be easy to read.
Use clear language and short paragraphs. Remember, people are in a hurry and they are probably texting or checking email while looking at your website.
Use headers and hyperlinks to make it easy for visitors to find the exact information they need quickly.
The more complicated your website, the sooner people will move onto your competitor.
Pages Targeting Specific Services
Most likely you offer several different services. Your front page should have information about your emergency services and basic information about your other services. However, you want to keep your home page clean. If you overwhelm visitors with options and information, it decreases the chance of them contacting you.
However, you should have a detailed page on your website for each service that you offer. This has three main benefits:
- It allows your potential customers to explore the more detailed information if they need it, while keeping your main page easy to read.
- This strategy makes it more likely that your site will show up in search results for the exact problem your customers has.
- Improves conversions by keeping each page focused on a single service.
Make it Clear What Areas You Serve
Locksmiths are obviously tied to a specific area. You are not the locksmith for the entire country. You service a specific city or area. Make sure that your website is clear about what area you serve.
This helps with search results because the major search engines are focus on local results. It also gives website visitors peace of mind. They see that they are in the right place.
If you serve an area with one big city and several medium and small cities, don’t be afraid to list all of the areas you serve on part of your website. While it may seem obvious to you that you serve the entire region, people looking for information on the internet are rarely fully focused.
Your website will convert better if your text does all the work for the visitor.