Maximize your lead generation: The ultimate playbook

This guide will walk you through optimizing your lead generation strategy using Workiz’s features and tools.
By implementing these proven techniques, you’ll not only attract more potential customers but also improve conversion rates and forge long-term business relationships that drive sustainable growth.

Boost your online visibility with Workiz free SEO tool

In the digital age, your online presence can make or break your business. The Workiz free SEO tool is designed to boost your visibility in search engine results, making it easier for potential customers to find you when they’re looking for services you offer.

Key benefits

• Targeted keyword optimization
• On-page SEO recommendations
• Local SEO enhancements
• Performance tracking and reporting

Implementation steps

1. Conduct a thorough SEO audit of your website using the Workiz SEO tool
2. Implement the suggested optimizations
3. Monitor your search engine rankings and organic traffic

Pro tip

Consistently update your site  with fresh, relevant content,  to maintain and improve your SEO performance.

Results

Businesses using the Workiz SEO tool typically see a 15-20% increase in organic traffic within 6 months, leading to more website visitors and increased inquiries.

Workiz Online Booking widget: Book jobs 24/7

First impressions matter, and a smooth booking process can be the difference between gaining or losing a customer. The Workiz Online Booking widget allows potential clients to book your services directly from your website, reducing friction in the customer journey.

Notable features

• 24/7 booking availability
• Seamless integration with your existing schedule
• Customizable to your brand and service offerings
• Automatic confirmation emails

Getting started

1. Install the Workiz Online Booking widget on your website
2. Customize the widget to align with your brand and service offerings
3. Conduct thorough testing to ensure a smooth user experience

Remember

A user-friendly booking process with seamless scheduling can transform your business and significantly  increase your conversion rates.

“Using the Online booking feature has been a game changer for my Locksmith business, now we have more jobs booked and my technicians get instantly notified when they have a new job coming up”
Shawn Fago, owner of Noble Locksmith & Noble Key Supply

Results

On average, businesses that implement the Workiz Online Booking widget experience a 20-30% increase in bookings within the first 3 months, as customers appreciate the convenience of booking online at any time.

Start making your booking process seamless today!

Reserve with Google: expand your reach

Generate free leads by leveraging Reserve with Google integration. This integration allows potential customers to book your services directly from Google’s platforms, tapping into a vast user base and booked jobs land directly into your Workiz inbox.

Advantages

• Increased visibility on Google Search
• Easy booking experience for customers
• Automatic syncing with your Workiz calendar

Implementation

1. Set up your Reserve with Google integration through Workiz
2. Ensure your Google My Business listing is complete and up-to-date
3. Regularly monitor and respond to reviews and questions on your Google listing

Key insight

A strong presence on Google can significantly boost your local search performance. It’s important to have multiple lead generation channels such as Facebook, Yelp, Angi, and Thumbtack in order to increase your online presence.

Results

Businesses that integrate Reserve with Google report a 30-35% increase in leads from Google Search within 3 months, thanks to the increased visibility and streamlined booking process.

Build trust with automatic review requests

In the digital marketplace, positive reviews are key to building a strong reputation and attracting new leads. Workiz’s automatic review request feature helps you consistently gather feedback from satisfied customers, building your  online reputation.

Core features

• Automated review requests post-job completion
• Customizable review request templates
• Integration with Thumbtack and Angi

Action plan

1. Activate the automatic review request feature in Workiz
2. Craft professional and engaging review request messages
3. Implement a process for responding to all reviews, both positive and negative

Best practice

Respond to reviews promptly and professionally to demonstrate your commitment to customer satisfaction.

Results

Businesses using automatic review requests typically see a 20-25% increase in reviews within 3 months, significantly improving their online reputation and increasing customer trust.

Service plans: secure recurring revenue year-round

Offering service plans creates a recurring revenue model that increase customer retention and smooth out cash flow.Workiz simplifies the process of creating, selling, and managing these plans.

Key advantages

• Customizable service plan creation
• Automated billing and invoicing
• User-friendly plan management for customers
• Enhanced customer retention

Implementation strategy

1. Develop a range of service plans catering to different customer needs
2. Set up these plans in Workiz
3. Train your team on effectively selling and managing service plans
4. Promote your service plans through various marketing channels

Pro tip

Highlight the value and convenience of your service plans to encourage customer buy-in.

“Workiz has the service plan feature, and this is absolutely amazing. It allows us to set up service plans with our customers and have these agreements that keep the revenue coming in so that we don’t lose track of these customers.”
Mike Bryant, owner of Plumbing 365

Results

Businesses that offer service plans typically experience a 10-15% increase in recurring revenue and improved customer retention over the first year of implementation.

Conclusion

By leveraging these Workiz tools, you can create a sustainable lead generation strategy that not only attracts new customers but also helps retain existing ones. The key to success lies in consistent implementation and ongoing optimization. Regularly review your performance metrics and adjust your strategies as needed to maximize results. Start implementing these tools today and watch your lead generation efforts flourish.