It’s no secret that the junk removal business is booming. In fact, a 2020 survey by IBISWorld found the average revenue for a junk removal business is about $1.4 million per year, with an annual growth rate of 3.5%.
Whether you’ve already built your junk removal business or are just getting ready to launch, the right branding can help set your company apart and put you on the path to booking more jobs than any other junk removal business in your city.
A brand is the sum total of experiences
people have with your business
Jason Byer, Marketing & Partnerships Manager, Crowdspring
5 Keys to Great Branding
From your website to your marketing materials to how you answer the phone, your brand is what shapes the way customers perceive you. It’s a key piece of how you set yourself apart, manage your reputation, and develop more awareness around the fantastic service you offer.
But, building a brand identity that stands out from the crowd is easier said than done, especially in an increasingly competitive and complex world that relies heavily on internet-based customer engagement. And while there is no one-size-fits-all approach, there are some universal practices that can be applied to your junk removal business
1. Know your audience
Strong branding starts with specificity. You have to know who you’re building a brand for before you can start construction. Try to imagine your dream client. Who are they and what do they care about?
For example, if you are marketing to folks who care passionately about the impact junk hauling can have on the environment, make sure your branding plays up the green aspects of your business and focus messaging on values around sustainability with real examples to prove why you’re greener than the competition.
Once you have determined your brand’s target audience, you can begin to understand their mindset more clearly, form customer relationships, and create detailed, effective communications.
2. Pay attention to competitors
Analyzing and learning from other top junk removal businesses is essential in building a successful brand. Not only can you imitate those who are excelling in the industry, you can also avoid making the same mistakes they’ve already made.
A competitive analysis is not a one-time event, as your business evolves it will be important to ensure your branding adapts and grows with the market. Researching other brands that have kept up with the ever-changing trends in the marketplace is never a bad idea.
Ask yourself these questions when conducting a competitive analysis:
- How are they marketing their business, and on what channels?
- What are customers saying about their service? Any pain points you can provide a better solution for?
- How much are they charging? Is your price point too low or high in comparison?
- And the most important question of all; what sets your junk removal business apart from the crowd?
3. Focus your messaging
Consistency in your messaging is the key to building trust. If your brand is represented one way on a certain channel and another way on another, you risk losing any trust you’ve built with your audience. A good way to build consistent, strong messaging is by performing a SWOT analysis.
- Strengths: What does your business do well? What makes your junk removal company special?
- Weaknesses: What can your business improve on? What do local junk removers do that you don’t? Do you have any resource limitations?
- Opportunities: What can you do to grow your junk removal business?
- Threats: What challenges face your business? What worries do you have for the future of your company?
A SWOT analysis is a great tool for considering not only what your junk removal company does well, but what you can improve on. As a bonus, you can also determine if any of your weaknesses can be turned into opportunities.
4. Ask for reviews
Social proof is easily one of the most effective ways to get the word out and build trust among your customers and community. In fact, people are 90% more likely to trust a brand that is recommended by a friend and 60% of consumers feel the number of reviews a business has is critical when reviewing and deciding whether to use its services.
It’s more important than ever to have customer reviews as a means to boost your presence on Google and help potential customers learn more about the great service you have to offer. Automations make it easier than ever to request reviews without pestering so you can refine your marketing strategy and generate ideas for improving your junk removal business based on real feedback from real customers.
5. Keep it going
Your branding is essentially the DNA of your junk removal business. And staying true to this DNA is integral in assuring your customers feel confident in your business, your employees know exactly what the expectations are, and your company has a solid foundation on which to grow. Having a branded truck wrap, for example, is a great way to build brand recognition and awareness. You can also make it easy for potential customers to access your services 24/7 whether you’re available or not with online booking directly to your website.
Remember; staying true to your brand doesn’t mean you can’t evolve or pivot when the time is right. Staying true to your brand means maintaining an established, well-defined set of principles and values that allow your brand to remain loyal to these root characteristics while expanding and growing with the ever-changing business of junk removal.
Watch this webinar recording to see branding expert Jason Byer review real examples of junk removal brands for more tips and tricks to help you stand out among the competition.
