A couple’s entrepreneurial journey
When Sophia Giordano and her fiancé, Aaron, decided to take one of the successful Home Run Franchise businesses; Dryer Vent Superheroes and open a location in New Orleans, they weren’t just embarking on a business venture – they were putting their relationship to the test. With Sophia’s marketing expertise and Aaron’s HVAC technical skills, they had the perfect combination for success. But could they make it work as both business partners and life partners?
“Going into business together was exciting, but we knew it would come with challenges. We needed to find a way to balance our professional and personal lives.”
Sophia Giordano
The challenge: Scaling a business
As the business started gaining more customers and more tasks started to pile up, these challenges only multiplied. They needed a solution that could scale with them, and fast.
“We were using a different field service management software and to be honest it felt very analog, like putting info into a machine from the 90’s. I was struggling to handle the back-office work, while Aaron was out in the field. It felt like we were running two separate businesses”
Sophia Giordano
Their division of labor – Sophia managing customer information, scheduling, and reports, while Aaron handled the technical work – was becoming increasingly difficult to coordinate.
The solution: Workiz, an all-in-one platform
Workiz caught Sophia’s attention with its promise of streamlined operations.
“What really sold us was how user-friendly it looked and the switch from our previous software to Workiz felt like going from a Nokia to an iPhone. Our technicians aren’t very tech-savvy, so we needed something intuitive.”
Sophia Giordano
Seamless integration and setup
Implementing Workiz transformed how Sophia and Aaron operated the business together. The platform integrated all their existing systems, including their 24/7 call support.
“Now, when a customer calls, our AnswerConnect rep uses the Workiz form on our website to book the job based on our schedule. It’s all automated, which means I can focus on more pressing aspects of the business, and Aaron and our technicians always know their schedule.”
Sophia Giordano
Workiz provided an easy-to-use centralized system for the couple to succeed. Winning more leads was easier than ever with the online booking widget that was built-into their website, giving their customers the opportunity to instantly book jobs and be on demand. The best part was the Workiz mobile app, where their technicians had everything they needed to send estimates, invoices and even accept payment right there in the field.
Customization that drives growth
Workiz’s customization capabilities allowed the couple to tailor the system to their business needs:
Custom Estimates and Invoices
Sophia could create personalized documents, maintaining the Dryer Vent Superheros franchises brand consistency.
Percentage-Based Pay Model
They set this up for technicians which dramatically improved performance and satisfaction.
Sales Proposals
When in the field, the technicians could upsell with ease, increasing their revenue by 30%.
The results: A thriving business and a stronger partnership
With Workiz as their operational backbone, Sophia and Aaron saw immediate improvements:
Efficient Scheduling
The GPS tracking helped Aaron and other technicians optimize their routes, not only saving gas but getting to the job on time.
Improved Customer Communication
Automated notifications keep clients informed at every step with “on-my-way” text messages.
Easy Reporting
Once a dreaded task for Sophia, became simple thanks to Workiz’s intuitive reporting and analytics, where they saw everything their business can improve.
Significant Growth
Job booking increased with the online booking widget, and upselling capabilities boosted revenue.
“One of our technician’s saw their pay skyrocket. They went from doing $220 jobs to $300-$350 jobs. With a 25% cut, the techs are much happier and employee retention has increased.”
Sophia Giordano
A model for couple-preneurs
Sophia and Aaron’s success with Dryer Vent Superheroes has made them a model for other couples looking to get into business together.
“Now we have the tools to not just manage our business, but to scale it while maintaining a healthy work-life balance. We’re excited about the future in our business, knowing we have a reliable, easy-to-use platform to support us.”
Sophia Giordano
Set your business up for success
Are you and your partner dreaming of getting into business together? Sophia and Aaron’s story shows that with the right tools, couples can not only work together successfully but thrive.
As Sophia puts it,
“This software has been a game-changer for us, both as a business and as a couple. Its usability and customization options have allowed us to play to our strengths while staying connected and aligned. We can’t imagine running the business without it now.”
Ready to see how Workiz can transform your couple-run business? Contact us today for a demo and take the first step towards entrepreneurial success – together! Also, if you are looking to open your own location from Home Run Franchise contact them here!
