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Contractor Success: from construction to digital marketing
Lewis Vandervalk, a serial entrepreneur and digital marketing expert, shares his journey from construction to starting his own digital marketing business tailored for contractors. He emphasizes the importance of mentors and coaches in his growth and development, as well as the need to constantly learn and stay ahead in the digital marketing industry. Lewis discusses the unique challenges and opportunities in serving contractors and shares a success story of implementing results-driven marketing tactics. He highlights the significance of SEO and providing valuable information to potential clients. Lewis concludes with advice for aspiring entrepreneurs, encouraging them to learn, implement, and embrace failure.
Episode 1 Show Notes
Summary
Lewis, a serial entrepreneur and published author, transitioned from a background in construction engineering to starting his own digital marketing business. The pivotal moment that inspired him was the birth of his first son, realizing he wanted to have a family and be more than just an employee. He saw a need for marketing services tailored to contractors and decided to combine his love of marketing with his understanding of the trades. Lewis emphasizes the importance of mentors in compressing time and learning from their mistakes. He shares a success story of a client who initially doubted the effectiveness of SEO but saw significant ROI after implementing the right strategies. Lewis advises aspiring entrepreneurs to continuously learn, not be afraid of failure, and surround themselves with people who challenge and push them to grow.
Keywords
entrepreneurship, digital marketing, contractors, mentors, SEO, success story
Takeaways
- Transitioning from one industry to another requires identifying a need and combining existing knowledge with new skills.
- Mentors play a crucial role in compressing time and learning from their mistakes.
- Effective marketing strategies for contractors include answering customer questions, building a strong brand, and utilizing SEO.
- Success in digital marketing requires continuous learning, embracing failure, and surrounding oneself with people who challenge and push for growth.
Titles
- The Power of Mentors in Entrepreneurship
- Success Story: Doubting SEO to Doubling ROI
Sound Bites
- “Transitioning from a background in construction engineering to starting your own digital marketing business.”
- “Mentors compress time and help avoid making unnecessary mistakes.”
- “Success story: Doubting SEO to doubling ROI.”
Chapters
00:00
Introduction and Lewis’s Background
01:24
Pivotal Moment: Birth of First Son
12:54
Building a Strong Business Foundation
About the speakers
Lewis Vandervalk is a serial entrepreneur and published author from New Brunswick, Canada, with a unique blend of expertise in mechanical engineering and the construction trades. In 2019, Lewis made a bold transition into the digital marketing industry, despite having no formal business or sales background. His company, Blue Crocus Solutions, quickly gained recognition for its specialized services, including web design, SEO, and Google ads, all tailored to meet the specific needs of contractors.
Lewis’s journey from the construction site to the digital realm has been marked by success, driven by his innovative approach and dedication to helping contractors thrive online. His story is an inspiring example of how passion and perseverance can lead to remarkable achievements in business.
A Boston native turned California resident, blending my background in acting with a passion for sales. Over time, I’ve immersed myself in the world of Field and Home Service, uncovering the inner workings of this fascinating industry.
What I’ve found is a vibrant community of service professionals, each with their own journey marked by tales of resilience and triumph. Their stories, filled with grit and grace, serve as a testament to the remarkable growth potential within this field.
Now, I’ve partnered with Workiz to share these inspiring narratives through our new podcast, Workiz Unplugged. Together, we aim to uplift and motivate individuals within the industry, offering insights and lessons from those who have thrived in the face of challenges.
Book a demo with Caitlin today!
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Be a guest on our podcast.
Are you a home service professional eager to share your insights and experience with us on our podcast?
Sign up to be a guest at Workiz Unplugged, our field service podcast, and join our host, Caitlin Dwyer, a Boston native turned California transplant, as she shares inspiring narratives and offers insights and lessons from those who have thrived in the face of challenges.
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